We put up a sign that read, “Care Beds” on our beds, but the elderly would pass it by without even a glance.
We talked to an elderly woman in her 90s with a cane and she sharply replied that, “The day I sleep in a care bed is the end of me!” Unlike a TV or air condition, a care bed is not a product that the elderly wants “buy and use”.
On the contrary, care beds are a product the elderly “don’t want to use” and “use reluctantly because they have no other option”.
We immediately rewrote the sign to read, “Motor Beds”.
When we did, people began listening to our explanation of the beds. At the end of the day, we only sold a single bed to a person in their sixties, but have not forgotten what that person said, “I can get in and out of bed without worrying. I will be free of these anxieties in the morning and at night.” Although Platz’s standard policy is to “pursue a homely design for beds used at home”, designing the shape of the bed is not enough.
The experience at the exhibit made us realize the importance of putting ourselves in the shoes of the elderly and consider how we described our beds. Currently, we have renamed our “Independence Support Electric Beds” for healthy people with slight concerns over their health with the hopes of “providing assistance to people who want to maintain their independence”.
Foldable bed “PTB-313-DB”